How to Optimize Your Brand for the Global Market
As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. […]
5 Brands That Got Their Strategic Marketing Right
When it comes to strategic marketing some brands stand out. Here are five brands that nailed their marketing strategies. 1. NIKE When you mention Nike the first thing that comes to mind is shoes. They are one of the largest shoe companies in the world. But did you know that when they came into the […]
5 Great Tips To Help With Consumer Insights
When it comes to marketing an important question to brands is “do you understand your customer?” and this is where consumer insight comes in handy. Brands need to understand how the consumer acts, what extent culture influences them and not just the basic understanding in a traditional way. On the May 26th 2017 from 6 […]
