How to Optimize Your Brand for the Global Market

As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. […]
What You Need To Know About Marketing Automation

At the helm of it marketing automation is just another way technology helps you save time. Time – that scarce resource. Even old adages, or maybe not so old, equate it to money. And why not? It is after all scarce so when tech can come in and squeeze in a few hours a week […]