Entrepreneurship: A journey not for the faint-hearted
Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While ‘side hustles’ is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like Java. Java was never a side hustle, if it was […]
How To Build A Personal Brand
Before you build a personal brand you need to know what a ‘personal brand’ is. Personal brand is what makes you – you. A unique combination of skills and personalities that identify what you are and what you are about. When it comes to the corporate world, building on this brand is important. Below are […]
Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
5 Great Tips To Help With Consumer Insights
When it comes to marketing an important question to brands is “do you understand your customer?” and this is where consumer insight comes in handy. Brands need to understand how the consumer acts, what extent culture influences them and not just the basic understanding in a traditional way. On the May 26th 2017 from 6 […]
Practical Insights on Digital Marketing
Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his career he has interacted with data from large corporations and […]
