How a CIM Qualification can Boost your Marketing Career
Are you looking to undertake a CIM Qualification? Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. The Chartered Institute of Marketing (CIM) is […]
COVID-19: How To Survive as a Business Through Marketing
Apart from affecting the daily activities across the world; if a vaccine for COVID-19 is not launched soon, there is going to be a huge global stock market crash. Curfews and countrywide lockdown only mean this to most Kenyan business owners; more losses or bankruptcy. This does not mean that Kenyans do not value life […]
Why Creativity Matters to a Professional Marketer
The three topmost qualities of any successful professional marketer are; the ability to interact or develop lasting relationships with people, creativity, and innovation. To stand out as a marketer, you need to achieve what other marketers have not been able to. Identify gaps in the market, use available insights to invent creative solutions to your […]
How to Optimize Your Brand for the Global Market
As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. […]
Entrepreneurship: A journey not for the faint-hearted
Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While ‘side hustles’ is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like Java. Java was never a side hustle, if it was […]
How To Build A Personal Brand
Before you build a personal brand you need to know what a ‘personal brand’ is. Personal brand is what makes you – you. A unique combination of skills and personalities that identify what you are and what you are about. When it comes to the corporate world, building on this brand is important. Below are […]
