COVID-19: How To Survive as a Business Through Marketing
Apart from affecting the daily activities across the world; if a vaccine for COVID-19 is not launched soon, there is going to be a huge global stock market crash. Curfews and countrywide lockdown only mean this to most Kenyan business owners; more losses or bankruptcy. This does not mean that Kenyans do not value life […]
How to Optimize Your Brand for the Global Market
As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. […]
4 Keys To Successful Strategic Marketing
Strategic marketing much like a game of chess needs a long-term plan. In order to achieve this there are 4 key factors to consider. Segmenting In strategic marketing, it is important to segment. You need to divide your consumers and potential consumers into different groups. These groups are based on characteristics unique to your business. […]
5 Brands That Got Their Strategic Marketing Right
When it comes to strategic marketing some brands stand out. Here are five brands that nailed their marketing strategies. 1. NIKE When you mention Nike the first thing that comes to mind is shoes. They are one of the largest shoe companies in the world. But did you know that when they came into the […]
